This wine tastes like a million bucks

If you have any doubts that blind tasting is essential to formulating a relatively objective judgment about a wine, you just have to read this article sent out on the wires by Agence France-Presse. It summarizes a study conducted at the California Institute of Technology, which demonstrates quite clearly that our knowledge about the (supposed) price of a wine influences the pleasure we take drinking it.

Researchers scanned the brains of subjects who were drinking (more…)