EU regulators give up: rosé will remain rosé.

Now that’s some good news to start my wine week.

The European Union Agriculture Commissioner, Mariann Fischer Boel, announced today that the EU is giving up on its plan to allow rosés to be made from a blend of white and red wines. This commercially-minded regulation, which I’d written about with dismay in February, was explicitely aimed at making rosés that would be competitive in the Asian markets. Let’s say quality and tradition were not at the heart of that move. 

The rule – or lack thereof – was first supposed to be adopted in April, but the vote had been pushed back to June 19, after vignerons in France started agressively protesting it. A compromise was first proposed to allow the mention “traditional rosé” to be put on labels, thereby signifying that the wines had not been made from a blend of red and white. Fearing that a free-for-all would set in and that their craft would be discredited, vignerons rejected that as well, and the French agriculture minister came on side (although France had originally allowed the project to be put on the table). Italian and Spanish winemakers also came on board to protest, worried that the anything-goes approach would undermine rosé’s freshly acquired respectability. Pressure had been building recently, with columns appearing all over the world questioning the move.

Over the course of the debate, I read and heard from many people in the wine world who wondered what the fuss was about. Some pointed out that rosé Champagne can be made by adding a little red (from pinot noir) to white champagne – a notable exception to the current european ban on blended rosés. Others noted that many New World rosés are actually blended – and doing fine on the market.

Granted, blending white and red wine, besides being the butt of a very old joke, may not be a total horror. I probably drank a New World rosé that was a blend without knowing it. Surely, there are quaffable blended rosés out there.

What I can say, though, is that the best rosés I’ve had, the serious, truly delicious ones, were all made in the traditional way. That’s true in the New World too. A Donkey and Goat’s brilliant Isabel’s Cuvée, made from grenache gris grapes, is a fine example, with bright flavors, minerality and depth. Refreshing, but not just that.  And back in the Old World, try any Tavel, or a Chinon Rosé, or a beautiful rosé from pinot noir like Jean-Marc Brocard’s Bourgogne Rosé, which was our official usher of spring, at home, a few weeks ago, and had all the expansive aromatic qualities of pinot in a sunny, summery mode. I’ll surely raise a glass of something like that tonight, to celebrate.

As I do, I’ll also reflect on the capacity of European vignerons to get a regulation derailed, and to preserve their trade over industrial interests. And I’ll wonder about what would happen if Canadian vignerons got together to fight the awful Cellared in Canada category, where a minority of domestic wine blended with foreign wine of unknown origin and sometimes water is passed of as Canadian wine. And I’ll raise another glass to Seaton MacLean, of Prince Edward County’s excellent Closson Chase vineyards, who decided to fight this “clever con”. Here’s to real wine from real places.

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