Carbon zero? Well, looking more closely…

In a previous post, I’d spent a certain amount of time exploring the limits and vagaries of “green” wine. I’ve always been skeptical of full-frontal claims of virtue, which seem to be as much about marketing than about actual environmental concerns. I tend to feel more in tune with winemakers who go the green way more naturally, so to speak, and don’t talk so much about it. There are limits to the claims of greenness, and pitfalls to promising too much.

Case in point: Grove Mill winery, a great New Zealand outfit that has laid a claim to being the world’s first CarboNZero winery. They put a lot of effort into this, even factoring in the shipping to Britain in their calculations. But guess what. Standards are changing for the CarbonZero program, so (more…)

Published in: on March 20, 2008 at 10:13 pm  Leave a Comment  
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