Market matters

Ah, there’s nothing quite like reading the Western Farm Press to get your day going.

OK, I’m overstating a little, but I have to say that this article on trends in the U.S. wine market did get my attention. It reports on a conference by Jon Fredrikson, head of a consulting firm specializing in the wine business, Gomberg, Fredrikson and Associates, where Fredrikson gives a portrait of the market in 2007. (If you want the full report, you can purchase it here – for 295$)

A number of interesting tidbits emerge : (more…)