Confusion in the Cellar(ed in Canada)

The Cellared in Canada wine category, as I’ve written previously on this blog, is a marketing category whose first aim, it seems, is to create confusion with actual wines from Canada, since in fact, it can contain practically no Canadian wine, as opposed to the 100% homegrown VQA wines. Which doesn’t stop the LCBO from selling them side-by-side and mixed together on the shelves.

Apparently, the category has reached its goal perfectly. Now, even the LCBO is confused.

As an article in the St. Catharines Standard stated, last week, (more…)

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