Don’t be shy, show us what you’re made of

You can always count on Randall Grahm, the maverick behind Bonny Doon and Ca’ del Solo, militant winemaker and marketing whiz, to make interesting statements. A news item on the Wine Spectator website states that Grahm will start to include all of a wine’s ingredients on his labels. Yeasts, fining agents, you name it, anything included in the wines will be stated:

“Randall feels that it’s important to openly share with consumers any additions made to the wine, and by extension to make other winemakers responsible for [acknowledging] their own additions and interventions,” explained Alison Davies, marketing associate at Bonny Doon. “We hope for a number of results: by stating all the ingredients, this could lead the industry in the direction of full disclosure and encourage winemakers to be more hands-off and less interventionist.”

The first two wines with the new back labels—the 2007 Ca’ del Solo Vineyard Albariño and Muscat, both from the Monterey County AVA—will be released this March. The Albariño, for example, will list biodynamic grapes and sulfur dioxide as the ingredients, and will also indicate that indigenous yeasts, organic yeast hulls and bentonite were used in the winemaking process (yeast hulls, the cell walls and membranes of yeasts, facilitate problem-free fermentations, while bentonite is a fining agent often used to clarify white wines).

I’m all for it. I think it could cut a lot of pretense out of the wine world. If winemakers are going on and on about their fantastic terroir, (more…)

Published in: on December 1, 2007 at 11:07 am  Leave a Comment